By BRENDA BARRERA
Ethics and PR may seem like antonyms but by researching PR Ethics Month I have found that to be far from the truth. Yes, PR tends to have a bad rap but that is because people haven't followed ethical practices in the past. The guidelines that PRSA sets to lay out give us the groundwork for how to present ourselves and change the name of PR in the professional world. PRSA code of ethics states that members should hold the following six values to be the most important: advocacy, honesty, expertise, independence, loyalty, and fairness. Basically, you should be accountable for your own actions, remain truthful in all campaigns, continue learning to better the profession, stay faithful to your company while still serving the public, continue to provide objective advice to clients, and be respectful of other’s opinions. Their official code of conduct has six provisions calling for: the free flow of information, competition, the disclosure of information, safeguarding of confidence, conflicts of interest, and enhancing the profession. It is important to follow these to have the best possible relations with your coworkers, competitors and media. By following this code of conduct you can help all PR professionals alter our current stereotype of greedy employees spinning stories and replace that with true ethical advisories. A few points that I would like to emphasize in honor of PR Ethics Month:
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AuthorsBrenda Barerra Archives
May 2018
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